We become so comfortable as things are, we forget life before the luxuries of a given time period. We move on from the brands that supported us as their competitors’ technologies and influence pass them by.
These evolutions used to feel natural, predictable even. Branding and service developed gradually with the needs of society. Today, the world is more interconnected than ever, the pace of our everyday lives unrelenting. There is no time to get comfortable, not a second to snooze. The tortoise does not beat the hair.
Disruptive innovation threatens and compels established players in every sector. Major, market-changing breakthroughs are being implemented and adopted at the speed of wildfire, utterly compromising the existing practices of a business or its industry as a whole.
Cabbies didn’t foresee on-demand ride-sharing and car services, just as hotels . . . . . . Virgin.com