The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world’s foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt’s secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success. Now this fully revised edition profiles a new set of diverse organizations . . . The Disney Way Book
This is recommended reading for all business owners who wish to give customers a magical experience!