Developing, building and promoting your business brand are essential steps in any small business’ success. The good news: Building a strong brand doesn’t have to drain your business bank account.
Here are some ways to build your brand on a budget.
1. Choose your business name wisely
When you don’t have a big budget for marketing, it’s important that your business name be memorable and distinctive. Brainstorm to come up with a name that conveys what your business does, the benefit to customers and the emotions your business evokes. For branding purposes . . . Business Branding